- 01Is this legal under MCI rules?
- Yes — and we will never publish anything for your account that we cannot defend against the MCI Code of Ethics, NMC guidelines, your state council's variations, the Drug and Magic Remedies Act, and the Consumer Protection Act. SENTINEL loads the full stack and checks every piece before you see it. A human medical communications reviewer clears anything ambiguous. We have not had a published post fail compliance review to date. If a regulation changes after a piece is live, we flag it, notify you, and offer to archive or update.
- 02What happens if a patient asks for medical advice in a DM?
- The DM-reply agent has medical guardrails. It will never diagnose, will never recommend treatment, will never interpret symptoms, and will never imply that an answer in a DM substitutes for a consultation. For clinical questions it warmly redirects to an appointment. For logistical questions (timings, fees, location) it answers directly. For anything that suggests urgency or harm — chest pain, bleeding, mental-health distress — it immediately surfaces your direct contact and escalates to your front office.
- 03Can I use this if I practice in a hospital with its own marketing rules?
- Yes. Your account can hold both personal and hospital-affiliated content streams. We load your hospital's brand guidelines, restricted topics, and approval workflow alongside MCI/NMC. The Strategist will walk through what's allowed at your specific hospital during onboarding. For multi-hospital affiliations, we route each piece to the appropriate ruleset. If your hospital requires its own pre-publication sign-off, we add that as a gate in the approval queue.
- 04How do you handle patient consent for any case-based content?
- By default we do not publish identifiable patient content of any kind. Case-pattern content is built on aggregated insight (“what I see across patients with X presenting like Y”) — never on a single recognisable case. If you want to publish a specific case, we require written consent from the patient, witnessed and stored. The consent form is generated per jurisdiction. The patient can revoke at any time and we'll auto-archive related content. This protocol is the same as published medical journal standards.
- 05Will the AI's medical content actually sound like me, or will it sound generic?
- By the end of month two, most clients approve 85%+ of pieces because the system has converged on their voice. Your Brand Identity Profile — co-authored with your human Strategist during onboarding — captures the way you actually talk to patients, the analogies you use, the words you'd never use. PSYCHE reads against that profile on every piece. Every approval or rejection refines it further. The early weeks involve more correction; by week 8, the system is mostly running on your fingerprint.
- 06What if I want to publish a clinical opinion that's controversial?
- Controversial within evidence-based medicine is fine — we have published pieces taking stances on screening intervals, surgical preferences, prescribing patterns, integrative approaches. Controversial in ways that conflict with the prevailing standard of care for your specialty is something we flag. Not because we won't publish, but because we want a 15-minute call with you before we do, so we understand the reasoning and so you understand the audience and regulator response patterns. The system pauses; the conversation happens; you decide.